CASE STUDY

AGENCY: Wizdom Media

BACKGROUND: Bracco Diagnostics Inc. acquired E-Z-EM, a leading manufacturer of contrast agents for gastrointestinal radiology. The newly acquired Gastro and Virtual Colonoscopy lines of business needed to be folded into the Bracco ecosystem.

CHALLENGES: Merger Acquisition Integration, Rebrand, New Campaign &and Collateral (see below)

1. Develop new “droplet icons” for the new departments
2. Create ads to promote the merger acquisition
3. Rebrand all collateral currently in use to Bracco standards
4. Development of new ad campaign to promote Gastro products
5. Create new collateral to increase product awareness and overall market share that Bracco could drive for the next few years

DELIVERABLES: List below shows main categories, which had multiple assets created for each.

1. Droplet Icons for Gastro and VC Divisions
2. Exhibit Properties
3. Ads
4. Brochures
5. One Sheets
6. Folders
7. Digital Banners

RESULTS: The rebrand was successful in promoting the new Bracco Gastroenterology and Virtual Colonoscopy Divisions to new and old audiences, leading to an increase in market share and growth.