Evelyn M. Hartmann Identity
CASE STUDY
AGENCY: Wizdom Media
BACKGROUND: Practicing law for over 30 years, Evelyn M. Hartmann, Esq. is a Court-approved Mediator, trained in Collaborative Law and was appointed by the Superior Court of New Jersey as an Arbitrator and Guardian in disputes of Child custody and parenting time.
CHALLENGE: Evelyn’s experience spoke for itself, however she needed to raise her visibility online. Being a pillar of the community for over 30 years, Evelyn wanted to be seen as honest, professional and established.
PROCESS: I began by choosing typefaces that suggest experience and honestly. The pillar icon was essential to reinforce her longevity in the community. Red was chosen as the primary color because of it’s associations with luck, determination, confidence and strength. The simplicity of the design fit with Evelyn’s straight forward approach to her work.
DELIVERABLES:
- Logo
- Business cards
- Letterhead
- Envelopes
- Flowchart
- Wireframes
- Hand-Coded HTML/CSS Website
RESULTS: Evelyn received positive feedback about her company’s new identity and quickly acquired new clients thanks to her website.
Role |
Branding, Creative Direction, Graphic Design, Website Design & Development |
For |
Evelyn M. Hartmann, Esq. |