CASE STUDY

AGENCY: Wizdom Media

CHALLENGE: Create a modern and sophisticated identity to attract a more refined and upscale clientele.

PROCESS: In creating CWD’s identity, I was inspired to blend some traditional construction elements with a modern typeface. Construction projects require a lot of measurements, so I integrated a ruler motif into the design of the “W" to denote precision. I developed a modern looking typeface for the "C” and “D”, shaping them in a way that suggests the handles of power tools. Red, yellow and black were chosen specifically because they are very prevalent colors in power tools, tape measures and caution tape.

DELIVERABLES:

1. Logo
2. Business card
3. Letterhead
4. Invoice
5. Envelopes
6. Cap
7. Polo shirt
8. T-shirt

RESULTS: CWD experienced an increase in projects from a more refined clientele, leading to company growth.