CaBi 20 Million Rides

CASE STUDY

AGENCY: Wizdom Media

BACKGROUND: Capital Bikeshare, the bike share system for Washington D.C, Arlington, Alexandria, Montgomery County, Fairfax County & Prince George’s County, wanted to celebrate the upcoming milestone of 20 million bike rides.

CHALLENGE: Create an identity for the campaign to celebrate 20 million rides, while avoiding Washington DC icons and imagery.

DELIVERABLES:

  1. Identity
  2. Social media graphics
  3. Graphics for the CaBi App
  4. “Winner” frames for user posted photos on their Twitter account

RESULTS: The campaign was well received on social media, and was carried by various press outlets increasing Capital Bikeshare’s visibility. Memberships rose during and after the campaign ended!

Role
Project Management, Creative Direction, Art Direction, Graphic Design, Vendor Relations
For
Capital Bikeshare