





CaBi 20 Million Rides
CASE STUDY
AGENCY: Wizdom Media
BACKGROUND: Capital Bikeshare, the bike share system for Washington D.C, Arlington, Alexandria, Montgomery County, Fairfax County & Prince George’s County, wanted to celebrate the upcoming milestone of 20 million bike rides.
CHALLENGE: Create an identity for the campaign to celebrate 20 million rides, while avoiding Washington DC icons and imagery.
DELIVERABLES:
- Identity
- Social media graphics
- Graphics for the CaBi App
- “Winner” frames for user posted photos on their Twitter account
RESULTS: The campaign was well received on social media, and was carried by various press outlets increasing Capital Bikeshare’s visibility. Memberships rose during and after the campaign ended!
Role |
Project Management, Creative Direction, Art Direction, Graphic Design, Vendor Relations |
For |
Capital Bikeshare |