CASE STUDY

AGENCY: FG Creative Services

BACKGROUND: LDV’s core business involves importing olive oil and vinegar from Italy, and then white labeling the product for establishments. Their secondary business, La Dolce Vita at Home, is an affiliate program that relies on independent sales representatives to host home parties.

CHALLENGE: Develop a shared aesthetic that blended old world tradition with a modern feel, that could be shared across both businesses. They were looking for simple and elegant, and wanted to avoid the standard imagery of olive trees and farms.

PROCESS: I was inspired by brands that use their initials in an iconic way yet also spell their name out. For the core colors for the brand, I chose black and white with a golden/green tone to represent olive oil.

DELIVERABLES:

1. Logos
2. Business cards
3. Letterheads
4. Envelopes
5. Postcard for LDV at Home
6. Contact card for LDV at Home
7. Webpage for LDV at Home
8. Polo shirt for LDV

RESULTS: La Dolce Vita experienced an increase in sales and was able to grow their affiliate program. And yes, the olive oil was delicious ;)